Creative Director • Senior Art Director • Brand Designer

I’ve spent more than 20 years as a creative director, designer and storyteller, and I’ve always loved building brands that feel deeply human. I’ve worked inside international ad agencies, internal creative teams and big corporate structures, and eventually built my own studio so I could do things a little differently.

As the founder and creative director of Campfire Branding, I bring strategy, visual identity and intentional design together to help thoughtful businesses build brands that people actually connect with. I care about the story behind a brand just as much as how it looks, and I believe the best creative work should feel thoughtful, honest and human.

A lot of how I approach my work comes from the things I love outside of it. Camping, photography, nature, getting a little lost and the feeling of sitting around a fire with good people. I like brands with some soul to them. The kind that feel warm, lived in and real.

When I’m not leading Campfire or telling brand stories, I’m usually trying to get as far into the wilderness as I can. You’ll find me with my pup Tallulah on a trail, riding my bike down some back gravel road, taking photos, sitting around a campfire or generally being my wild woman self.