Creative Director • Senior Art Director • Brand Designer
Bayer Cropscience
ADDY + Clio award-winning
Technical, high-stakes agriculture marketing that never forgets there's a grower behind every acre.
Creative Direction • Campaign Strategy • Print & OOH Design • Expo & Experiential Design
Agriculture marketing has a way of forgetting there are people, real growers, real land, real risk, behind every acre. My work for Bayer CropScience leaned into that instead of around it: creative built to earn the trust of growers who've heard plenty of pitches and don't have patience for another one.
BBDO Atlanta
Agency
Creative Director: Robin Fitzgerald & John Mueller
Strategy: Lindsey Pettijohn
Copywriter: Hannah Berastegui
Team
2020-2022
Year
TriVolt Campaign + Expo Booth
For TriVolt, I helped bring a new crop protection product to market with a campaign and an expo booth built to stop growers mid-aisle at industry trade shows, translating a technical product story into something visual, confident, and memorable on the show floor.
See the campaign: TriVolt playlist
Closing note
Across all three, the job was the same: make technical, high-stakes agricultural marketing feel human.
