At The Home Depot, I worked across integrated campaigns and helped define the brand’s digital design for both consumer and Pro audiences. My work included concept development, art direction and campaign design across broadcast, digital and social, from the Home Depot App and Store Mode to Pro digital branding and the visual systems that carried campaigns across channels.

I also helped establish design rules in digital and broadcast across pro and consumer campaigns creating a more consistent experience while adapting the brand for the way people actually encountered it.

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As Art Director for The Home Depot’s Turn by Turn Shopping and store mode campaigns, I helped lead the shoot from concept through production, shaping the visual direction, shot composition and storytelling to show how Store Mode makes navigating the store and finding products easier.