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Jenna Rae logo_Jenna Rae logo.png

Creative Director • Senior Art Director • Brand Designer

Gumpy's Closet

(my side hustle for Vintage)

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Branding • Hunting and Curation • Retail Experience • Digital

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Gumpy's Closet is the shop I built for the part of me that never grew out of digging through record crates and rusted-out vintage racks hunting for the one piece that still has a heartbeat in it. Think a saloon that got a disco ball installed sometime in 1974 and never took it back down — acid wester, dusty light, trippy swirl patterns on the wall, a grumpy little mascot grinning at the door because he's secretly thrilled you walked in. Don't be grumpy, come to Gumpy's.

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Every piece in here gets picked, not sourced. Vintage clothing that's actually lived a life before it gets to you. A wall of curated, eclectic vinyl for the record diggers. Original and printed art pulled from that same warped, sun-bleached, glitter-dusted world the rest of the shop lives in. Nothing here is trying to look old — it just is, and it's better for it.

This one's mine. No client, no brief but the one in my head. Gumpy's Closet, Atlanta, GA — where the vintage record store, the western revival, and the last great disco all agreed to share a floor plan.

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Vintage, Vinyl & Good Times.

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